SqadGear is a one-of-its-kind sportswear, a white label brand, specialises in customised team gear in a range of sports.
My objective was to create a brand identity that would appeal to sports team across geographies and demographies.
To ensure brand resonated emotionally with the client base spread across India, the concept of team spirit (one for all, all for one) has been taken as the core theme. While the name itself is clear indication of the brand's intent, the identity carries the idea further.
It is a visual representation of link in a chain as well as an amalgamation of the initials of the name, SG. The logo was inspired by the link of a chain to connote strength, unity and interdependence, which are the hallmarks of a great team. It also reiterated the role of the brand as a link between teams.
The brand’s sole purpose was to enable and empower teams, no matter how small or insignificant, and give them an identity they could proudly display. Bold typography and stark colours play a vital role in communicating attributes of the brand. The identity has been replicated across everything the brand offered – from fabric and garments to stationery and packaging.
