Social Media Campaign For Kala Parv 2018
A festival to promote the love for art, Kala Parv stands for exploring creative expression through various media and techniques. A not-for-profit activity, the fest fosters interest and participation in the arts and crafts amongst students. Working under the guidance of their teachers, Kala Parv is organized and managed by the students of Heritage Xperiential Learning School.
Celebrated around a theme each year that commemorates an artistic style or period, this year’s theme was 'Indian Renaissance'. The theme pays tribute to that period of Indian art that revived the pride in our cultural identity in mid-19th century. Pioneered by Rabinandranatha Tagore, this period produced masterpieces from the brush strokes of maestros like Abanindranath Tagore, Gaganendranath Tagore, Nandalal Bose, Jamini Roy, M.A.R. Chughtai, Raja Ravi Verma and many more. My aim was to capture the essence of the theme and make it into a campaign that will be launched on the school's social media platforms.
Inspired from the panels in an art gallery, the identity was designed using the famous artworks of the seven eminent artists whose work will be showcased to represent Indian Renaissance, along with a clean, minimal typeface, that compliments it.
Watch the campaign film below or click of the following link
For the Instagram launch, we made short 30 seconder videos on 'Know the Artist' for all seven artists, showcasing their artwork and a little about them, in a neat Instagram grid of three.
Giving a new image to Indian art, Rabindranath Tagore’s paintings are characterized by simple, bold forms. With intense, semi expressionist faces of humans, Tagore’s paintings convey a twilight dream world. They convey suppressed emotions and deep introspections, emerging from the depth of the subconscious, taking them to a philosophic level.
With subjects oriented around Indian mythology and Puranas, Ravi Varma’s paintings epitomized a harmonized synthesis of Indian traditional style with the European artistic techniques. Varma’s paintings depicting Hindu gods and goddesses became the object of worship by the people. Hailing from the royal family of Travancore, Varma was honoured with Kaisar-i-Hind Gold Medal for contribution to art by Viceroy Lord Curzon.
Rejecting the "materialistic" art of the West as taught under the British Rule, Abanindranath’s style was so popular that it became famous as the National Indian style, also known as the Bengal School of Art. Focusing more on Indian traditional and spiritual styles, Abanindranath’s approach reflects an assimilation of Ajanta frescos, Kalighat pats, Mughal, Japanese and Persian elements. A teacher of high repute, Abanindranath mentored great maestros like Nandlal Bose, Jamini Roy and Asit Haldar.
A painter and cartoonist from the Bengal School of Art, Gaganendranath Tagore is considered as one of the pioneers in the advent of the Modern Indian Art, along with his brother Abanindranath. Creating a balance between abstract and structural quality, Gaganendranath focused on a variety of art form ranging from illustrations to caricature.
Beginning his artistic career in painting landscapes and portraits in the post-impressionistic approach, Jamini Roy moved to a more indigenous style. With his undisputed contribution to the Modern Indian Art, Roy gave his own distinctive style of Bengal folk painting. Winner of Viceroy’s Gold Medal (1935), the Padma Bhushan (1955) and elected a fellow of the Lalit Kala Akademi, Roy remains one of the most illustrious pupils of Abanindranath Tagore.
Groomed by Abanindranath Tagore, Nandalal Bose fused the Mughal and Rajasthani traditions with the Sino-Japanese style and technique. Awarded the Padma Bhushan in 1954, Bose had the distinction of being the principal of Kala Bhavan, Santiniketan, and illustrating the Constitution of India.
Rejecting the domination of the British Colonial Art, M. A. R. Chughtai’s style had an influence of Islamic art but retained the look and feel of the Modern Indian Art. Chughtai’s subjects were truly pan-Indian, drawing ideas from Indian mythological figures, Punjabi legends, folklore, and Indo-Islamic history. A multifaceted talent, Chughtai was an etcher, engraver, architect and calligrapher; wrote fiction, articles on art and criticism; and designed stamps, coins and book covers.
The images used of artist and their artworks are solely used for educational purpose, i do not own the rights to it.
