Cremica, being a household name in india is known for its unique recipes and health oriented ingredients.
My aim here was to create a gift packaging for their assorted premium biscuits that not only catches the consumer's eye but also helps them increase sales. A design pattern using the ingredients is specially created for this pack and is combined with bold, rich, traditional colours to impart a festive spirit. The use of gold with metallic printing makes the pack look premium and adds up to the gifting experience of the consumer.
