From Dev-Bhoomi, the land of gods, White Mountain Collectives (WMC) is a spice- smitten collective with Haldi their flagship spice. My aim was to create an identity and packaging that not only resonates with mountain and its surroundings but is also contemporary while still being practical for everyday use.
The WMC identity is composed of an assuring wordmark. The all-caps lettering is executed in a neat typeface, which is geometric and elegant with nice large x-height. The lettering has a strong but familiar calming lines, which evokes a feeling similar to the one you get when you reach the peak of a mountain or a hike. The addition of a tree with birds gives the identity a fresh and modern mood to it.
😍 Made with love so pure, even Amazon chose us! 😍
