The consumption of cocktails has witnessed a tremendous upswing in India over the last few years. This trend seems here to stay, with more and more spirit brands adopting cocktail centric promotional strategies. In a post COVID world, it is being expected that the “house party” culture will become the norm. This will lead to people going further than the usual suspects (water, ice and aerated mixers) and taking up a DIY approach to home consumptions.
Jimmy’s Cocktails is perfectly poised to shake up a storm in the cocktails-at-home space. With a range of pre-mixed concoctions that one only needs to add their choice of spirit to, Jimmy’s is the ideal product for people to savour their favouri te cocktails at home without the hassles of procuring ingredients or equipment required to make them from scratch.
